Becoming a First Mover in Green Electricity Supply.

This paper presents a study of a trend-setting company in the electricity sector in the Netherlands and its innovative response to the combined influence of liberalization and climate change. The company became a first mover through its invention of the concept of green electricity and the development of a new facility for biomass combustion. The successful introduction of these innovative practices was facilitated by corresponding changes in corporate culture and strategy. These changes also enabled the company to develop new networks that bridged gaps in knowledge and gave legitimacy to enable the successful adoption of the new practices. [ABSTRACT FROM AUTHOR]