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Why bother? On the rewards of small-scale academic workshops.

Authors :
Geiger, Susi
Kjellberg, Hans
Source :
Marketing Theory; Jun2016, Vol. 16 Issue 2, p263-266, 4p
Publication Year :
2016

Details

Language :
English
ISSN :
14705931
Volume :
16
Issue :
2
Database :
Complementary Index
Journal :
Marketing Theory
Publication Type :
Academic Journal
Accession number :
115358281
Full Text :
https://doi.org/10.1177/1470593115608077c