TELEVİZYON REKLAMLARINDA ÜNLÜ KULLANIMININ SATIN ALMA DAVRANIŞI ÜZERİNE ETKİSİ: AKDENİZ ÜNİVERSİTESİ İLETİŞİM FAKÜLTESİ ÖĞRENCİLERİNE YÖNELİK ARAŞTIRMA

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