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Predictive Analytics—Optimizing Customer Experience.

Authors :
Chawla, Anil
Source :
Dataquest; 4/30/2016, Vol. 34 Issue 8, p18-19, 2p
Publication Year :
2016

Abstract

The article discusses the importance of data analytics for maximizing customer experiences by the ecommerce retailers, with important analytical areas including segmentation of customers based on behavior, shortening purchase order cycles and decoding customer conversations.

Subjects

Subjects :
DATA analytics
CONSUMER behavior
PURCHASE orders

Details

Language :
English
ISSN :
0970034X
Volume :
34
Issue :
8
Database :
Complementary Index
Journal :
Dataquest
Publication Type :
Periodical
Accession number :
114809838

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