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United We Stand, Divided We Fall.
- Source :
- Marketing News; Apr2016, Vol. 50 Issue 4, p26-27, 2p, 1 Illustration
- Publication Year :
- 2016
-
Abstract
- The article offers information related to marketing management, highlighting the concept of sales and marketing alignment in relation to delivering stronger business outcomes. It discusses the need for business leaders to establish cross functional governance as well as to apply design thinking methodology. Information related to customer experience is presented.
Details
- Language :
- English
- ISSN :
- 00253790
- Volume :
- 50
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Marketing News
- Publication Type :
- Periodical
- Accession number :
- 114320644