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Sports Marketing: A Practical Approach.

Authors :
Bae, Wonyul
Source :
International Journal of Sport Communication; Mar2016, Vol. 9 Issue 1, p119-120, 2p
Publication Year :
2016

Subjects

Subjects :
COMMUNICATION in sports
MARKETING strategy
NONFICTION

Details

Language :
English
ISSN :
19363915
Volume :
9
Issue :
1
Database :
Complementary Index
Journal :
International Journal of Sport Communication
Publication Type :
Review
Accession number :
114156816
Full Text :
https://doi.org/10.1123/IJSC.2015-0109
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