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The Use of Procedural Fairness in Electronic Reverse Auctions to Enhance Relationship Quality.

Authors :
Muylle, Steve
Standaert, Willem
Source :
Psychology & Marketing; Apr2016, Vol. 33 Issue 4, p283-296, 14p, 1 Diagram, 6 Charts
Publication Year :
2016

Abstract

<i>Copyright of Psychology & Marketing is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
07426046
Volume :
33
Issue :
4
Database :
Complementary Index
Journal :
Psychology & Marketing
Publication Type :
Academic Journal
Accession number :
113611450
Full Text :
https://doi.org/10.1002/mar.20875