ALIGNING R&D WITH BUSINESS STRATEGY.

The article focuses on the Voice of Technology, which is a reporting protocol for R&D staff to analyze new and emerging technologies for senior management. Specifically, the threats and opportunities created by new technologies that have the potential to change the nature of competition are described in business terms, and recommendations are made for intellectual property positions. The protocol also brings the R&D staff and decision makers in the business into contact with smaller, entrepreneurial companies.