‘That Excellent Sample of a Professional’: Dan Maskell and the Contradictions of British Amateurism in Twentieth-century Lawn Tennis.

This article critically examines the life and career of Daniel ‘Dan’ Maskell OBE CBE (1908–1992), the much-loved British professional coach and BBC commentator for Wimbledon. It positions his social ascendancy during the inter-war and post-war periods within the contexts of shifting class relations in British society, and the professionalisation of tennis and growing performance orientation of amateur tennis authorities in Britain. Given his working-class origins, Maskell's gradual acceptance into the British lawn tennis fraternity and rise to become ‘the voice of Wimbledon’ and, for some, the personification of traditional British sporting amateur values, was something of an enigma, and reflected key contradictions in what amateurism constituted in the twentieth century. Despite enduring systematic discrimination in clubs and exclusion from amateur competitions, as a consequence of him being a ‘professional’, he remained a chief proponent of the amateur ideology throughout his lifetime and exhibited numerous personal qualities that endeared him to the upper-middle-class establishment: modesty, loyalty, integrity, conservative views on player behaviour, deference to authority, strong work-ethic, and a good-humoured nature. Once tennis went ‘open’ in 1968, and throughout a period when professionalism and commercialism threatened to undermine the sport's core ideals, Maskell continued to represent and promote amateur ideals through his broadcasting ethics and values. [ABSTRACT FROM PUBLISHER]