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FOLLOW THE MONEY.
- Source :
- Editor & Publisher; Feb2016, Vol. 149 Issue 2, p44-49, 6p
- Publication Year :
- 2016
-
Abstract
- The article examines the importance for newspapers in the U.S. to have an action plan due to the increased political advertising spending as of February 2016. Political advertising is reportedly expected to significantly increase in 2016 due to the presidential elections. It argues that newspapers must be aggressive in courting those who are responsible for political campaigns. Several charts depicting related key data are also presented.
Details
- Language :
- English
- ISSN :
- 0013094X
- Volume :
- 149
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Editor & Publisher
- Publication Type :
- Periodical
- Accession number :
- 112930491