"Free sampling always helps us in improving our products".

The article discusses the belief of Kolkata, India-based fast-moving consumer goods (FMCG) retailer Yours Food Pvt. Ltd. about the effectiveness of free product sampling in connecting with consumers and getting their feedback. Topics covered include managing director Satya Narayan Agarwal's explanation of the company's in-store marketing initiatives and expansion plans including diversification into the tea category and expansion in eastern India.