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Authors :
CUMMINGS, CARRIE
Source :
Adweek; 1/18/2016, Vol. 57 Issue 2, p14-14, 1p, 1 Graph
Publication Year :
2016

Abstract

The article focuses on the newly released data by the content compensation platform Sourcepoint, on the effects of ad blockers on its clients' sites, which reveals the measuring of ad block rates by publishers and presents views of Ben Barokas of Sourcepoint, on the threat of ad blocking.

Subjects

Subjects :
AD blockers

Details

Language :
English
ISSN :
15499553
Volume :
57
Issue :
2
Database :
Complementary Index
Journal :
Adweek
Publication Type :
Periodical
Accession number :
112452680