ECONOMICS OF MARKETING SYSTEMS: MODELS FROM ECONOMIC GEOGRAPHY.

The article presents a literature review of the recent market studies in geography, since 1965, and to recent developments in central-place theory and methodology. This literature aims to explore the economics of marketing systems through the context of anthropology. It includes a highly selective group of anthropological work on marketing, particularly in China, United States, Canada, Philippines, Germany, Guatemala, Roman Britain, and certain parts of Africa. This review was undertaken in the light of the belief that attention to developments in a sister discipline would stimulate more interesting and sophisticated work on marketing systems by anthropologists.