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Telecom Italia rolls out a unified brand to make choices simpler for customers.

Authors :
Burkitt-Gray, Alan
Source :
Global Telecoms Business; 1/4/2016, p1-1, 1p
Publication Year :
2016

Abstract

Brand strategy and media chief Carlotta Ventura explains why the company is converging many brands into just TIM. The company will unveil a new logo in January [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
TELECOMMUNICATION
INFORMATION theory

Details

Language :
English
ISSN :
09697500
Database :
Complementary Index
Journal :
Global Telecoms Business
Publication Type :
Periodical
Accession number :
112058864

Tools

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