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Measures of Marketing Success: A Comparison Between China and the United Kingdom.
- Source :
- Asia Pacific Journal of Management; Jun2003, Vol. 20 Issue 2, p267-281, 15p, 12 Charts
- Publication Year :
- 2003
-
Abstract
- Compares measures of marketing success between China and Great Britain. Importance of marketing for long-term business success; Information about marketing in China; Difference in the associations between business orientation and the measurement of marketing effectiveness in both the countries.
- Subjects :
- MARKETING
BUSINESS success
Subjects
Details
- Language :
- English
- ISSN :
- 02174561
- Volume :
- 20
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Asia Pacific Journal of Management
- Publication Type :
- Academic Journal
- Accession number :
- 11197760