A Study of First Page Advertising Trends in Select Indian Newspapers.

Newspapers are a marketing force to reckon within a developing country like India with huge daily circulations. Advertisements are present on each and every page of any newspaper including the first page. The present paper looks at the trends of first page advertisements of the top three Indian newspapers of English, Hindi and regional languages, for a duration of two weeks in February 2013. The paper analyzes the data to find whether a relation exists or not, between the language of a newspaper and the number of advertisements appearing, the total space under advertisements each day, and the size of advertisements. [ABSTRACT FROM AUTHOR]