Industry: Art Angel? Pepsi-Cola's 'Portrait of America' Art Annual as an Early Instance of Corporate Art Sponsorship.

The article examines the "Portrait of America" Art Annual of food company Pepsi-Cola and the idea of big business as a patron of fine artists. Topics covered include the use of art to improve company images, the proposal for a juried art annual which appears to prefigure a form of corporate art sponsorship and the growth of the alliance between industry and art. Also mentioned is the identification of private corporate interest with public values and patriotism.