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BIG IDEAS Advertiser-agency tensions mount over technology capabilities.

Authors :
Patten, George
Source :
Campaign Asia-Pacific; May2015, p14-15, 2p
Publication Year :
2015

Abstract

The article presents the author's views on the importance of trust in building strong relations between an advertiser and advertising agencies.

Subjects

Subjects :
TRUST
ADVERTISERS
ADVERTISING

Details

Language :
English
ISSN :
22183280
Database :
Complementary Index
Journal :
Campaign Asia-Pacific
Publication Type :
Periodical
Accession number :
111548107

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Authors Abstract Subjects Details