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PR needs to adapt to change.

Authors :
Tan, Emily
Chan, Jenny
Tse, Adrian
Source :
Campaign Asia-Pacific; Jul/Aug2015, p78-79, 2p
Publication Year :
2015

Abstract

Information about the PR360-Asia conference that was held at the JW Marriott Hong Kong hotel on June 18, 2015 is presented. Topics discussed include the challenges and opportunities in public relations (PR) or communications industry, the evolution of companies towards creativity, and the role of PR in content marketing.

Subjects

Subjects :
PUBLIC relations -- Congresses
COMMUNICATION in management
CREATIVE ability in business
CONFERENCES & conventions
MARKETING
CONTENT marketing

Details

Language :
English
ISSN :
22183280
Database :
Complementary Index
Journal :
Campaign Asia-Pacific
Publication Type :
Periodical
Accession number :
111514899

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