Services Strategy and Hotels Performance: Evidence from Mures County.

Tourism is one of the components that has experienced the highest rising both nationally and internationally. Within this field of activity, the hotel industry is one of the most representative and dynamic elements, generated by the relation with environment through the products and services that they supply. Therefore, the main objective of this research is to emphasize and analyze the relation between the dimension of performance indicators and the services strategy of hotels in Mures County (Romania). With this purpose in view, we mention that we have carried-out a quantitative research, through a number of 42 questionnaries managed by hotel managers and data gathering period occurred in June-September 2012. The results emphasize a partial confirmation of the tested hypotheses, complementing the results of research carried-out internationally. The research conclusions are important theoretically and empirically, they complement the professional literature and provide the managers a frame that results in raising economic performances and implicitly increase of competitiveness. [ABSTRACT FROM AUTHOR]