Spotlight on packaged meat and poultry.

The article focuses on the investment of retailers on package innovation and cross-merchandising to draw attention on store brand poultry and meat items. It mentions the meat and poultry department packaging development of several supermarkets in New Jersey including Wegmans, A&P Fresh, and Stop & Shop. Other topics include the use of three-side refrigerated storage displays, the importance of the location of the meat section, and the use of colorful price signage.