Is Viral Marketing an effective and reliable method of advertising and branding? A perspective of Gen- Y of India.

Details

Language :

English

ISBNs :

9781479987900

Database :

Complementary Index

Journal :

2015 International Conference on Advances in Computing, Communications & Informatics (ICACCI)

Publication Type :

Conference

Accession number :

110301857

Full Text :

https://doi.org/10.1109/ICACCI.2015.7275885