Using mobile technologies for immunization: Predictors of uptake of a pan-Canadian immunization app (ImmunizeCA).

The article presents a study that will analyze the effectiveness of the immunization app ImmunizeCA and assess role of promotional strategies in driving the use of the app. The study mentions that activities surrounding the app launch and distribution of government flyers played an important role in app downloads. The study concludes that social media strategies were not effective on mobile uptake.