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Greenbrier's Wholesale Coupons.

Authors :
Halford, Quinn
Source :
Gifts & Decorative Accessories; Oct2003, Vol. 104 Issue 10, p18, 2/3p
Publication Year :
2003

Abstract

Reports on the strategy of Greenbrier Basket to introduce a booklet of wholesale coupons in Dallas, Texas. Use of coupon per order and with minimal restrictions; Description of the booklet; Aim to release the coupons as promotional tools and to reinforce brand loyalty.

Subjects

Subjects :
STRATEGIC planning
COUPONS (Retail trade)

Details

Language :
English
ISSN :
00169889
Volume :
104
Issue :
10
Database :
Complementary Index
Journal :
Gifts & Decorative Accessories
Publication Type :
Periodical
Accession number :
11020535

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