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Adaptive Tactical Pricing in Multi-Agent Supply Chain Markets Using Economic Regimes.

Authors :
Hogenboom, Alexander
Ketter, Wolfgang
Dalen, Jan
Kaymak, Uzay
Collins, John
Gupta, Alok
Source :
Decision Sciences; Aug2015, Vol. 46 Issue 4, p791-818, 28p, 1 Diagram, 4 Charts, 3 Graphs
Publication Year :
2015

Abstract

ABSTRACT In today's complex and dynamic supply chain markets, information systems are essential for effective supply chain management. Complex decision making processes on strategic, tactical, and operational levels require substantial timely support in order to contribute to organizations' agility. Consequently, there is a need for sophisticated dynamic product pricing mechanisms that can adapt quickly to changing market conditions and competitors' strategies. We propose a two-layered machine learning approach to compute tactical pricing decisions in real time. The first layer estimates prevailing economic conditions-economic regimes-identifying and predicting current and future market conditions. In the second layer, we train a neural network for each regime to estimate price distributions in real time using available information. The neural networks compute offer acceptance probabilities from a tactical perspective to meet desired sales quotas. We validate our approach in the trading agent competition for supply chain management. When competing against the world's leading agents, the performance of our system significantly improves compared to using only economic regimes to predict prices. Profits increase significantly even though the prices and sales volume do not change significantly. Instead, tactical pricing results in a more efficient sales strategy by reducing both finished goods and components inventory costs. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00117315
Volume :
46
Issue :
4
Database :
Complementary Index
Journal :
Decision Sciences
Publication Type :
Academic Journal
Accession number :
109115179
Full Text :
https://doi.org/10.1111/deci.12146