THE CONSCIOUS CAPITALIST.

The article features John Mackey, co-chief executive officer (CEO) and co-founder of Whole Foods Market, with particular focus on his concept of conscious capitalism. Whole Foods' decision to shift its focus away from offering organic products leading to the launch of the rating system Responsibly Grown is discussed. Conscious capitalism refers to a mode of doing business that seeks to create value for all stakeholders. Other topics include profit maximization and purpose-driven business.