Practical Applications of Goals-Based Investing for Private Clients.

The article presents Jean Brunel, Managing Principal of Brunel Associates, and his frustration over the wealth management industry's slow take-up of goals-based investing. Topics discussed include a method he favors called forward sequencing which addresses goals and breaks them down into need, wants, wishes and dreams, the role of an advisor in helping his firm deliver to the client what the client actually needs and his lament that present managers are structured with too many chiefs.