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DISCOVER THE POWER OF LOYAL MEMBERS.

Source :
Credit Union Magazine; Aug2015, Vol. 81 Issue 8, p32-36, 5p
Publication Year :
2015

Abstract

The article discusses significance of loyalty of members of U.S. credit unions (CUs) with reference to findings of the 2015-2016 National Member and Nonmember Survey conducted by U.S. Credit Union National Association (CUNA). Topics discussed include likelihood of recommending credit union (CU) to others by CU members; members choosing CUs as primary financial institutions; and trends of using services of CUs by loyal members.

Details

Language :
English
ISSN :
00111066
Volume :
81
Issue :
8
Database :
Complementary Index
Journal :
Credit Union Magazine
Publication Type :
Periodical
Accession number :
108715696