Industrial Buyer `Choice Criteria' Under Diverse Industrial Settings.

Authors :: Rao, C. P.
Rosenberg, L. Joseph
White, Randy
Source :: Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference; 2015, p132-136, 5p
Publication Year :: 2015

Language :: English
ISBNs :: 9783319170459
Database :: Complementary Index
Journal :: Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
Publication Type :: Book
Accession number :: 108271475
Full Text :: https://doi.org/10.1007/978-3-319-17046-6_26