Norwest pushing debit cards towards 55% penetration, 70% activation, 11 uses per month.

Focuses on Norwest, a financial institution in the United States, which offered debit cards to its customers. Potential of these cards; When the decision was made by Norwest's chairman and chief executive officer, Dick Kovacevich to investigate and introduce the off-line debit cards to Northwest customers; Information on the designing of the debit cards; Details on the company's marketing efforts for the card.