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Message framing and Pap test utilization among women attending a community health clinic.
- Source :
- Journal of Health Psychology; Jan2005, Vol. 10 Issue 1, p65-77, 13p
- Publication Year :
- 2005
-
Abstract
- In a randomized experiment, women (N = 441) watched either a loss- or gain-framed video emphasizing the prevention or detection functions of the Pap test to test the hypothesis that loss- and gain-framed messages differentially influence health behaviors depending on the risk involved in performing the behavior. As predicted, loss-framed messages emphasizing the costs of not detecting cervical cancer early (a risky behavior) and gain-framed messages emphasizing the benefits of preventing cervical cancer (a less risky behavior) were most persuasive in motivating women to obtain a Pap test. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 13591053
- Volume :
- 10
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Health Psychology
- Publication Type :
- Academic Journal
- Accession number :
- 106431585
- Full Text :
- https://doi.org/10.1177/1359105305048556