Telecom Italia CEO shifts focus from debt to heavy investment in fixed and mobile broadband networks.

The article discusses the plans of Italian telecommunications company Telecom Italia of focusing on distributing and delivering media and content packages through its broadband networks for existing media companies according to Telecom Italia's chief executive officer (CEO) Marco Patuano. Topics covered include the reported changes in the advertising market that affect the television (TV) and telecommunication industries, the growing popularity of pay TV and Patuano's career profile.