Firms must keep pace with fast moving cloud market to survive.

The article presents views of Tiffini Bova, research firm Gartner Inc.'s analyst, given at the Asigra cloud backup summit held in Toronto, Ontario in June 2015. Topics discussed include emergence of companies that consider cloud technology closely, future cloud computing trends such as bimodal capability of organizations, end of businesses because of digital incompetence and role of Internet of Things in technological change and customer focused investments in information technology industry.