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Impact 2015 (MRS annual conference), Grange Tower Bridge Hotel, London, 17-18 March 2015.
- Source :
- International Journal of Market Research; 2015, Vol. 57 Issue 3, p483-494, 12p, 1 Diagram
- Publication Year :
- 2015
-
Abstract
- The article discusses the highlights of IMPACT 2015, Market Research Society's (MRS) annual conference held in London, England on March 17 to 18, 2015. Topics covered in various representations at the conference include non-probability sampling, making inferences for non-probability samples and the issues that should be considered in deciding whether a particular method is fit for purpose.
Details
- Language :
- English
- ISSN :
- 14707853
- Volume :
- 57
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- International Journal of Market Research
- Publication Type :
- Academic Journal
- Accession number :
- 102893564
- Full Text :
- https://doi.org/10.2501/IJMR-2015-038