Cite
A Strategic Approach to the Study of Innovation in the Financial Services Industry: The Case of Telephone Banking.
MLA
Costanzo, L. A., et al. “A Strategic Approach to the Study of Innovation in the Financial Services Industry: The Case of Telephone Banking.” Journal of Marketing Management, vol. 19, no. 3–4, Apr. 2003, pp. 259–81. EBSCOhost, https://doi.org/10.1362/026725703321663665.
APA
Costanzo, L. A., Keasey, K., & Short, H. (2003). A Strategic Approach to the Study of Innovation in the Financial Services Industry: The Case of Telephone Banking. Journal of Marketing Management, 19(3–4), 259–281. https://doi.org/10.1362/026725703321663665
Chicago
Costanzo, L. A., K. Keasey, and H. Short. 2003. “A Strategic Approach to the Study of Innovation in the Financial Services Industry: The Case of Telephone Banking.” Journal of Marketing Management 19 (3–4): 259–81. doi:10.1362/026725703321663665.