Understanding the Recycler: an Emerging Arena for Marketing Strategy.

Authors :: Paksoy, Christie H.
Robbins, Stephanie S.
Source :: Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference (9783319132471); 2015, p372-376, 5p
Publication Year :: 2015

Language :: English
ISBNs :: 9783319132471
Database :: Complementary Index
Journal :: Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference (9783319132471)
Publication Type :: Book
Accession number :: 102738563
Full Text :: https://doi.org/10.1007/978-3-319-13248-8_76