Creative corrugated packaging.

The article focuses on the move of Nutrition Works, a sports and energy supplements manufacturer, to adopt corrugated shelf ready packaging (SRP) solutions for the launch of the company's fitness and weight management products. Topics include the gels and SRP format of Full & Slim, a weight management supplement, the comment of Andy Barnetson of the company on the corrugated industry's innovation, and the challenges faced by the industry in terms of logistics and marketing.