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BRAND Malpractice.
- Source :
- Brand Packaging; Jan/Feb2015, Vol. 19 Issue 1, p13-16, 3p
- Publication Year :
- 2015
-
Abstract
- In this article, the author discusses issues related to protection of brand product identity against illegal copying activity. Topics discussed include avoiding of packaging confusion in the market by strategically developing unique identity, trade marking of product, and alliance between product designing firm and an intellectual property attorney.
Details
- Language :
- English
- ISSN :
- 15583570
- Volume :
- 19
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Brand Packaging
- Publication Type :
- Periodical
- Accession number :
- 102648069