Millennial Marketing: Reaching Out to the Member of the Future.

The article discusses a study of millennials in the U.S. born between 1982 and 2000. According to the research, the said group will soon be coming into preeminence. The study also said that millennials, the future members of credit unions, are at least as large as the baby boom generation. As they grew up in the period of social media and the Internet, marketing for them will require a different strategy than for their baby boomer parents.