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Revenue Optimization in the Generalized Second-Price Auction.

Authors :
THOMPSON, DAVID R. M.
LEYTON-BROWN, KEVIN
Source :
EC: Electronic Commerce; 2013, p837-852, 16p
Publication Year :
2013

Abstract

The article discusses the study which examines various general second-price (GSP) variants such as squashing and reserve prices wherein their parameters were setted. The study identifies a new variant of GSP which was a revenue optimal in restricted settings. Also mentioned was the interaction between reserve prices and squashing and the impact of equilibrium selection on GSP revenue.

Details

Language :
English
ISBNs :
9781595936530
Database :
Complementary Index
Journal :
EC: Electronic Commerce
Publication Type :
Conference
Accession number :
101391911