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Revenue Optimization in the Generalized Second-Price Auction.
- Source :
- EC: Electronic Commerce; 2013, p837-852, 16p
- Publication Year :
- 2013
-
Abstract
- The article discusses the study which examines various general second-price (GSP) variants such as squashing and reserve prices wherein their parameters were setted. The study identifies a new variant of GSP which was a revenue optimal in restricted settings. Also mentioned was the interaction between reserve prices and squashing and the impact of equilibrium selection on GSP revenue.
- Subjects :
- RESERVE assets
REVENUE management
ECONOMIC equilibrium
MARKET pricing
PRICES
Subjects
Details
- Language :
- English
- ISBNs :
- 9781595936530
- Database :
- Complementary Index
- Journal :
- EC: Electronic Commerce
- Publication Type :
- Conference
- Accession number :
- 101391911