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Benefits of social media in business-to-business customer interface in innovation.

Authors :
Jussila, Jari Juhani
Kärkkäinen, Hannu
Leino, Maija
Source :
Proceedings of the 15th International Academic Mindtrek Conference; 9/28/2011, p167-174, 8p
Publication Year :
2011

Details

Language :
English
ISBNs :
9781450308168
Database :
Complementary Index
Journal :
Proceedings of the 15th International Academic Mindtrek Conference
Publication Type :
Conference
Accession number :
101354343
Full Text :
https://doi.org/10.1145/2181037.2181065