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Applying Neuroscience to Marketing and Consumer Research: a Review of Functional Magnetic Resonance Imaging Studies.
- Source :
- Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference; 2015, p200-200, 1p
- Publication Year :
- 2015
Details
- Language :
- English
- ISBNs :
- 9783319109626
- Database :
- Complementary Index
- Journal :
- Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
- Publication Type :
- Book
- Accession number :
- 100621734
- Full Text :
- https://doi.org/10.1007/978-3-319-10963-3_117