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Applying Neuroscience to Marketing and Consumer Research: a Review of Functional Magnetic Resonance Imaging Studies.

Authors :
Reimann, Martin
Aholt, Andreas
Neuhaus, Carolin
Schilke, Oliver
Teichert, Thorsten
Weber, Bernd
Source :
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference; 2015, p200-200, 1p
Publication Year :
2015

Details

Language :
English
ISBNs :
9783319109626
Database :
Complementary Index
Journal :
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Publication Type :
Book
Accession number :
100621734
Full Text :
https://doi.org/10.1007/978-3-319-10963-3_117