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The Impact of Identification on the Effectiveness of Refutation as a Counter-Rumor Strategy.
- Source :
- Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference; 2015, p170-170, 1p
- Publication Year :
- 2015
Details
- Language :
- English
- ISBNs :
- 9783319118055
- Database :
- Complementary Index
- Journal :
- Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
- Publication Type :
- Book
- Accession number :
- 100621556
- Full Text :
- https://doi.org/10.1007/978-3-319-11806-2_80