Strategic Philanthropy's Role in Implementing Marketing Strategy.

Authors :: Ferrell, Linda
LeClair, Debbie Thorne
Source :: Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference; 2015, p349-349, 1p
Publication Year :: 2015

Language :: English
ISBNs :: 9783319118840
Database :: Complementary Index
Journal :: Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Publication Type :: Book
Accession number :: 100621349
Full Text :: https://doi.org/10.1007/978-3-319-11885-7_84