Applying Issues Management to Meet the Challenges of Corporate Brand Management - an Empirical Investigation in Europe.

Details

Language :

English

ISBNs :

9783319118475

Database :

Complementary Index

Journal :

Creating & Delivering Value in Marketing

Publication Type :

Book

Accession number :

100590056

Full Text :

https://doi.org/10.1007/978-3-319-11848-2_78