Typography for Non-Designers

Understanding typography is an essential part of visual communication. Typography communicates the message of the design. I plan to create a piece that will inform the non-designer about the basic rules of typography in a quick and engaging motion graphics animation. With the expansion of the digital world, design has become accessible to anyone with an internet connection through software applications and tutorials. Even with these tools, there is a significant lack of design knowledge available. I will guide the audience through concepts that are most often used inappropriately. The concepts include: alignment, grid structure, hierarchy and typeface choice.