Reflections on Using My MTSC Program and Internship Experiences with Online Marketing/Branding to Build Organizational Sustainability for Ohio's E & A Center

Most professionals working within a non-profit organization, whether subconsciously or purposefully, are continuously thinking of ways they can contribute to the “health” of their organizations. Often, these thoughts are focused on communicating the organization’s mission and work to others, while also thinking strategically about the future. This report describes the use of an open-systems business approach, including the practice of environmental scanning as methods for successful non-profit management and sustainment. It chronicles my experiences while interning with Ohio’s Evaluation & Assessment Center during Summer 2012, and explains how I was able to mingle my MTSC coursework with my responsibilities as an E & A Center employee over the course of my time in the MTSC Program. Throughout the report, I provide evidence of my growth as a non-profit and technical communications professional, as well as the ways in which my MTSC work has benefited the E & A Center.