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Nudging consumers about the issue of microplastics: an experimental auction study on valuation for sustainable food packaging.
- Source :
-
Scientific reports [Sci Rep] 2024 Aug 16; Vol. 14 (1), pp. 18993. Date of Electronic Publication: 2024 Aug 16. - Publication Year :
- 2024
-
Abstract
- Plastic, integral to food packaging since the 1950s, has become a global environmental concern due to its contribution to microplastic pollution. Microplastics harm ecosystems, impacting wildlife and human health. Amid increasing focus on sustainability, global initiatives target sustainable production and consumption, but consumers struggle to verify product claims, leading to potential greenwashing, particularly in the food industry. We conducted an experiment focusing on pasta products with varied packaging and labeling attributes. Findings suggest that consumers are willing to pay more for products with both biodegradable packaging and Product Environmental Footprint (PEF) labels, indicating heightened trust and perceived sustainability. Information about microplastics' adverse environmental effects influenced consumer valuation, particularly among females, higher-income individuals, and those with stronger environmental concerns.<br /> (© 2024. The Author(s).)
- Subjects :
- Humans
Female
Male
Adult
Microplastics
Food Packaging methods
Consumer Behavior
Subjects
Details
- Language :
- English
- ISSN :
- 2045-2322
- Volume :
- 14
- Issue :
- 1
- Database :
- MEDLINE
- Journal :
- Scientific reports
- Publication Type :
- Academic Journal
- Accession number :
- 39152240
- Full Text :
- https://doi.org/10.1038/s41598-024-69962-8