South Asian women in the United Kingdom: The role of skin colour dissatisfaction in acculturation experiences and body dissatisfaction.

South Asian women living in Western cultures may experience skin colour dissatisfaction, as fair skin is an important South Asian appearance ideal, whilst visible ethnic differences in their skin colour may lead to appearance-related ethnic teasing from members from the mainstream culture. This study investigates whether appearance-related ethnic teasing is indirectly associated with body dissatisfaction via skin colour dissatisfaction and explores the relationship between appearance-related ethnic teasing, cultural identification and skin colour dissatisfaction amongst first-generation South Asian women living in the United Kingdom. South Asian women (N = 98; 18-55 years, M = 24.60) completed an online questionnaire that measured appearance-related ethnic teasing, skin colour dissatisfaction, cultural identification, and body dissatisfaction. Appearance-related ethnic teasing was indirectly linked with greater body dissatisfaction via greater skin colour dissatisfaction. Appearance-related ethnic teasing was linked with stronger British identification, a greater sense of having an integrated identity and greater skin colour dissatisfaction. South Asian identification was associated with greater skin colour dissatisfaction. These findings suggest that skin colour dissatisfaction is an important link between appearance-related ethnic teasing and acculturating South Asian women's body image.
Competing Interests: Conflict of interest statement The authors confirm that we have no conflicts of interest in relation to this paper.
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