Promoting positive body image in children through theatre: An evaluation of Cinderella: the AWESOME Truth.

Cinderella: the AWESOME Truth is a children's theatrical production developed with the aim of promoting positive body image and improved self-image. As part of the production's initial run at the Polka Theatre in London, United Kingdom, we conducted an evaluation of the show's efficacy at improving state positive body image and self-image. Using a single-arm design, we recruited 54 girls and 45 boys between the ages of 5 and 9 years attending a performance of Cinderella with their parents/caregivers, and asked them to complete an adapted measure of state body appreciation at pre- and post-attendance. Participants were also asked to complete open-ended questions about their own uniqueness and awesomeness - two central themes of the production - at both time-points, and their enjoyment of the show at post-attendance. Results indicated that attending the performance improved state body appreciation, self-perceived uniqueness, and self-perceived awesomeness, with small-to-moderate effects. These results were consistent across girls and boys, and enjoyment of the performance was near universally high. Despite limitations - including the lack of a control group and the constrained assessment period - these results suggest that tailored children's theatre may be a viable method of promoting positive body image in young age groups.
Competing Interests: Conflicts of Interest All authors are on the Board of Governors of One Tenth Human, which received funding from the Arts Council/National Lottery (ACPG-00399835) to conduct this research. The research reported here was conducted entirely independently of One Tenth Human.
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